Highlights
Client
Xplore Lifestyle Solutions (Airofit India)
Budget
$10,000 - $ 25,000
Technology Stack
Wordpress, HTML, CSS, Javascript, AWS
Location
India
Problem:
As Airofit prepared to launch its respiratory training device in India through Xplore Lifestyle Solutions — the same team that brought CardiacSense's medical watch to the Indian market — it needed a dedicated website built for Indian consumer behavior, not a copy of Airofit's global site. That meant explaining a genuinely novel product category (resistance training for breathing muscles) to a market with little existing awareness of it, while integrating cleanly with Xplore's existing CRM so leads generated by the site fed directly into their sales process.
Solution:
Latent built Airofit's India launch website from the ground up on WordPress:
- Product education for a new category — content built to explain breathing-muscle resistance training to a market unfamiliar with the concept, covering the Airofit Active device (a simplified version of Airofit PRO), adjustable resistance levels, and Bluetooth-connected training guidance via its companion app.
- CRM integration — the site connected directly into Xplore's existing CRM, so inbound inquiries flowed straight into their sales pipeline rather than requiring manual entry.
- Localized frontend experience — a user interface and content strategy tailored to Indian consumer behavior and market dynamics rather than a direct port of Airofit's global site.
- Conversion-focused design — a frontend built to turn visitors curious about a new product category into qualified inquiries, not just informed readers.
Impact:
The website gave Airofit a genuine market entry point in India rather than a generic international storefront, and it's since generated over 1,000 inquiries. Real customer outcomes now visible on Xplore's own Airofit product pages back up the product-market fit the site was built to communicate — including users reporting measurable lung capacity gains, from a post-COVID lung fibrosis patient recovering respiratory function to an Ironman-training triathlete improving bilateral breathing technique.
Key Outcomes:
- Custom WordPress website built end to end for Airofit's India market launch
- CRM-integrated lead capture connecting the website directly to Xplore's sales pipeline
- Content and UX localized for Indian consumer behavior, not a global-site port
- 1,000+ inquiries generated since launch
- Built for the same operator (Xplore Lifestyle Solutions) as the CardiacSense India launch
