Managed Mobile Expansion for a Mature Pet Licensing Platform

Problem:

Docupet is a mature US and Canadian pet licensing business with a strong in-house web team. While the core web platform was well-established, the company had identified a significant mobile monetization opportunity that remained untapped. Their internal team, focused on maintaining and growing the web product, lacked the bandwidth and mobile-specific expertise to take on a parallel build. The risk of building the wrong mobile product without the right scoping, ownership, and cadence was real and costly.

Solution:

Latent deployed a dedicated managed mobile pod covering iOS and Android development, taking full ownership of the consumer mobile experience from the ground up. Rather than working around the client's internal team, Latent integrated alongside them, aligning on product direction while independently owning execution. The pod handled productization of the upsell flow, mobile UX design, engineering, QA, and delivery milestones. Architecture and product scoping decisions were front-loaded before a single line of code was written, reducing the risk of scope drift and rework.

Impact:

Docupet's mobile apps were delivered and made market-ready, unlocking a new revenue channel without distracting the core web team. The engagement validated a scalable execution model: a managed pod operating with full ownership alongside an existing internal organization. Docupet now has a long-term extension of their product org, a dedicated mobile function that continues to ship features at a predictable cadence.

Key Outcomes:

• Mobile apps ready for market launch

• New revenue channel unlocked

• Zero distraction to core web team

• Long-term extension of product org